Samsung’s “The Frame” TV gives homeowners something few televisions ever have: a screen that doubles as a piece of wall art. Instead of dominating a room like traditional black rectangles, this display blends into its surroundings and becomes part of the overall design. If you’re styling your living space around one in 2025, there are smarter ways to make it feel intentional, well-framed, and current. From built-ins to color palettes, here’s how to create the right look around The Frame.
Built-Ins Make the TV Feel Like It Belongs
Second only to the art on the screen is the architecture around it. Built-ins remain one of the most popular ways to give The Frame a natural home. In 2025, designers are favoring floating shelves over bulky cabinets, giving the wall a lighter, more breathable feel. You can run a few thin shelves along the sides of the TV, or anchor them on either end of a longer wall for balance. This works especially well in minimalist homes and modern farmhouses.
For larger family rooms, a full wall of built-ins still makes sense. Try combining closed lower cabinetry with open upper shelving for both storage and display. In lodge-style homes or mountain retreats, stained wood entertainment centers or simple white built-ins give the Frame a more permanent, integrated look, like it’s always been part of the home, not just a screen you mounted last year. Call your local custom closet designer or a different woodworking professional, and they’ll be able to make a custom layout work for you.
Match the Bezel to the Wall or the Trim
The customizable bezel is what gives this TV its range. You can match it to the color of your wall for a low-contrast, seamless effect, or you can use it to stand out against a feature wall. In 2025, warm earth tones and muted naturals are all over the design world. A walnut or teak bezel pairs beautifully with taupe walls or clay-pink plaster. If your room has cooler tones, try pairing a white bezel with misty gray walls, or use the new metal-look bezels for a subtle touch of polish.
Black bezels are still popular for high-contrast designs. They work best against pure white, deep navy, or painted brick. Instead of picking the bezel first, choose your wall color or accent finish and then select a bezel that adds just enough contrast without pulling all the attention away from the art.
Don’t Let the Wall Color Compete
The Frame shines brightest when the wall color supports it without overpowering it. In 2025, colors like soft sage, dusty rose, sand, and mushroom are replacing stark whites and grays. House painters recommend muted shades that create depth and warmth without fighting with the artwork on screen. If you’re updating a living room, try something warm and mid-toned behind the TV. Let the display sit against a wall that feels rich but not heavy.
Accent walls are popular again, especially with texture. Limewash, Venetian plaster, and microcement give matte finishes that photograph beautifully and help the screen blend in. For homeowners who want more texture but less commitment, peel-and-stick wallpapers in linen or plaster styles work well behind The Frame and can be changed easily when the mood shifts.
Add Artwork, But Keep It Loose
A gallery wall around The Frame only works when it doesn’t try too hard. Instead of boxing the screen into a grid of perfectly spaced art, let the TV lead and surround it with a few select pieces that support the feel of the room. Try placing one larger print off to one side or hanging smaller objects vertically nearby. Avoid frames that match the bezel exactly. Coordinating is better than duplicating.
If you’d rather skip additional artwork, try using wall-mounted lighting, plants, or sculptural décor to break up the space. One 2025 trend is to layer mirrors with flat sculptures and organic shapes. These elements let The Frame remain the focal point without making it feel like another rectangle in a stack.
Use Plants to Add Life and Movement
Televisions are static by nature. You can balance that by adding something alive and textured. In 2025, bigger is better when it comes to plants. Oversized leafy species like monstera, bird of paradise, and rubber trees are finding homes in large ceramic pots next to TVs and accent chairs. Their organic shapes break up the lines of furniture and electronics and help soften the wall without blocking the screen.
Trailing plants on floating shelves also add visual interest without interfering with the TV’s sensors or remote line of sight. Just make sure the lighting near your screen can support the plant species you’ve chosen, or use realistic faux options for the same look.
Let the Lighting Work with the Display
Lighting completes the frame, both literally and figuratively. Picture lights, wall sconces, or slim gallery lights above the screen can turn a static display into something that feels curated. The Frame’s art mode holds up well even in brighter spaces, but low-wattage accent lights help it look more like an actual canvas.
This year, layered lighting plans are replacing overhead-only designs. Try placing soft LED strips behind a floating shelf or underneath your built-ins. Use warm bulbs, not cool white, and keep the fixtures minimal so they don’t compete with the art.
Keep It Comfortable and Functional
Every beautiful room still needs to work. Mount The Frame at eye level based on your furniture, not just your wall height. Leave space for any soundbar or console table below. If you plan to use the TV regularly, make sure the artwork is stored on-screen or can be updated easily through Samsung’s platform.
In rooms where The Frame is the main attraction, simplify the surrounding furniture. Low-profile sofas, rounded-edge chairs, and a mix of wood and fabric textures keep the focus on the wall without making the space feel sparse.
A Display That Works with the Room
The Frame was never meant to be just a television. In 2025, it fits naturally into homes that value both design and function. Whether you’re styling a loft in the city or a quiet retreat in the woods, the bezel, the wall color, the built-ins, and the décor should all support the idea that this screen is part of the room, not an exception to it.
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