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The real estate industry is one of the biggest industries in the world. According to the National Association of Realtors, about 1,500,000 realtors are working for over 106,000 real estate brokerage firms across the United States alone.


With this massive figure, it would be an excellent idea for every realtor out there to take advantage of the different technologies available for them to maximize their business. By doing so, real estate professionals can sell more and close deals faster than ever before.


The following are some of the most popular ones that you can use today.


3D Cameras

Realtors can use 3D Cameras to help potential home buyers get a more realistic view of the property. It can be helpful in terms of getting people to buy homes that they may not have considered before. It can also help speed up the sale process, as people will be able to make decisions more quickly when they can see what the home looks like in 3D.


Doing this is especially beneficial if the potential home buyer does not live in the same city as where they are buying a property. Also, with the pandemic right now, it is more difficult for people to go house-hunting because they may have a fear of exposing themselves to the virus.


Virtually touring homes will also save realtors money and time, as they will not have to drive around or fly all over the country showing properties. They can just use a 3D camera and send the virtual tour link to potential buyers.


Digital Marketing

Real estate agents can also use digital marketing to sell more homes. This option can include using social media platforms like Facebook and Twitter to reach out to potential buyers and engage in online advertising to drive traffic to your listings.


You can also create informative blog posts and videos about the home buying process, which can help educate potential buyers and make them more likely to buy a home through you. To get started, make sure to choose a reliable digital marketing company, like Gorilla 360.


Remote Digital Signatures

Real estate transactions can be time-consuming, especially if you have to drive around to meet with clients and sign paperwork. But with remote digital signatures, realtors can speed up the sales process by signing documents online.


This digital solution allows realtors to review and sign documents faster than ever before, which means they won’t have to wait for their clients or vice versa. Hence, creating a smooth experience for both parties involved.


On top of that, with remote digital signatures, realtors will reduce the amount of paperwork needed for each deal. It will help them save time and hassle, which will allow them to focus on what matters the most: selling more.


In addition, remote digital signatures are secure and convenient for realtors because they can access their documents from anywhere at any time. This feature is handy for those who travel frequently or have busy schedules as it eliminates the need to schedule physical meetings with clients.


Online Lead Capture Tools

An online lead capture tool is a great way to gather more information about potential leads. You can follow up with them and start the sales process when you have their contact information.


Many different online lead capture tools are available, so it’s crucial to find one that fits your needs. Some of the most popular options include:


  • A landing page form: A landing page form is a simple way to collect information from potential leads. It’s also effortless for you to set up, as all it takes is just adding a few lines of code that will automatically capture your visitor’s email address and other contact details when they enter them on the form.
  • An email sign-up box: An email sign-up box allows your visitors to quickly and easily subscribe for updates or newsletters from you without having to fill out any forms.
  • A popover window: A popover window will show up in the center of your website when someone first visits it. It’s a great way to capture leads because they’ll be able to find what they’re looking for on your website while also providing their contact information.
  • A lead generation quiz: A lead generation quiz is a great way to get more information about potential leads. By asking them questions about their needs and what they’re looking for in a home, you can gather valuable data that you can use to qualify them as leads.


A Customer Relationship Management Software

A realtor’s success is mainly dependent on their ability to build strong relationships with their clients. A customer relationship management (CRM) software can help realtors do this by providing them with a tool to track and manage their interactions with clients.


CRM software can help realtors keep track of client information, such as contact information, past transactions, and preferences. With this in mind, realtors can focus on building stronger relationships with their clients and ultimately sell more.



There is no doubt that technology profoundly impacts the real estate industry. Advancements in online search and property listing platforms, for example, have made it easier than ever for buyers to find the right home. And new developments in virtual reality make it possible for buyers to virtually tour properties before they even set foot in them.