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Search Engine Optimization (SEO) stands as a critical factor in determining a company’s success. For new businesses, establishing a solid SEO foundation is paramount to gaining visibility, attracting organic traffic and ultimately, securing a competitive edge. 

In this article, we’ll delve into 11 essential JetRank’s affordable seo tasks that every new business should prioritize to lay the groundwork for a successful online presence.


1. Keyword Research

Keyword research is the bedrock of any effective SEO strategy. Understanding the words and phrases potential customers use to search for products or services is key to optimizing your website’s content. 

Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with substantial search volume and moderate competition.


2. On-Page Optimization: Crafting Quality Content

Once you’ve identified your target keywords, it’s crucial to integrate them seamlessly into your website’s content. Craft high-quality, informative, and engaging content that not only satisfies user intent but also incorporates your chosen keywords naturally. Ensure proper use of title tags, meta descriptions, and header tags to enhance search engine understanding.


3. Mobile Optimization: Catering to Mobile Users

With the majority of internet users accessing content via mobile devices, optimizing your website for mobile is no longer optional. 

Google prioritizes mobile-friendly websites, and a responsive design ensures a seamless user experience contributing positively to your search engine rankings.


4. Page Speed Optimization: A Need for Speed

User experience is paramount, and page speed is a critical component. Slow-loading websites frustrate users and adversely impact search rankings. Use tools like Google PageSpeed Insights to identify and rectify speed bottlenecks such as large image files, unnecessary plugins or inefficient coding.


5. Technical SEO: The Backbone of Your Website

Addressing technical SEO issues is crucial for search engine crawlers to effectively index and rank your website. Tasks such as XML sitemap creation, robot.txt optimization and fixing broken links contribute to a well-structured website that search engines can navigate easily.


6. Local SEO: Targeting Your Immediate Audience

For brick-and-mortar businesses or those serving specific geographic locations, local SEO is a game-changer. Create and optimize your Google My Business profile, ensure accurate business information across online directories, and encourage customer reviews to boost your local search visibility.


7. Link Building: Quality Over Quantity

JetRank emphasizes quality over quantity in link building, ensuring strategic and authoritative backlinks to enhance online visibility effectively. 

While the quantity of backlinks is important the quality of those links matters more. Build a diverse and authoritative backlink profile by creating shareable content, guest posting on reputable sites and engaging in ethical link-building practices. 

Avoid black-hat tactics as they can lead to penalties from search engines.


8. Social Media Integration: Amplifying Your Reach

Social media signals play a role in SEO making it essential to integrate your social media efforts with your SEO strategy. Promote your content on platforms where your audience is most active and encourage social sharing to increase visibility and drive traffic to your website.


9. User Experience (UX): Enhancing Engagement

Search engines increasingly prioritize user experience in their algorithms. A well-designed and user-friendly website encourages visitors to stay longer, reducing bounce rates and signaling to search engines that your content is valuable. Focus on intuitive navigation, clear calls-to-action and visually appealing design.


10. Analytics and Monitoring: Informed Decision-Making

Implementing analytics tools like Google Analytics provides invaluable insights into your website’s performance. Track key metrics such as organic traffic, conversion rates and bounce rates. Regularly analyze this data to identify trends understand user behavior and make informed decisions to optimize your SEO strategy.


11. Regular SEO Audits: Staying Ahead of the Game

The digital landscape is dynamic and what works today may need adjustments tomorrow. Regular SEO audits are essential to identify and address issues promptly. 

Conduct comprehensive audits of your website’s SEO elements, including content, backlinks, and technical aspect to ensure your strategy remains effective and up-to-date.