A roofing business is one of the most lucrative house-related trades that you can start. The work tends to be challenging, and you will need some prior experience in the field. That said, by offering a range of roofing services, your business can easily experience amazing growth and success.
In 2022, the roofing industry had a market value of $21.9 billion in the U.S., according to data from Expert Market Research. By 2028, the market is expected to reach $32.14 billion. As such, if you are thinking of starting or growing a roofing business, you might have some competition.
In this article, we will explore some of the steps you can take to market your business the right way. Let’s dive in.
Ensure That SEO For Your Website Is Professionally Handled
You probably know that one of the secrets to a successful website is good search engine optimization (SEO). However, any roofing SEO strategy needs to be supported and backed by data. What does this mean?
It means the content of your website and the marketing decisions you make should be based on factual evidence. In other words, you don’t want to rely on guesswork or assumptions. SEO relies on a deep understanding of search engine algorithms and expert-level content management.
Many business owners read a few marketing blogs and believe that SEO is some magic hack that provides instant results. This is a common misconception and often tends to ruin the image of the SEO industry.
According to Osborne Digital Marketing, optimizing for search engines is a complex and long-term process. It is a specialized skill that requires years of experience in discerning what works and what doesn’t. Thus, do your business a favor and have a professional agency handle any aspect related to SEO marketing.
Google Ads Vs. Facebook Ads: Which One Works Better For Roofing Business Marketing?
Marketing your roofing business will obviously involve ads of some kind. However, the bigger question is, which ad type should you try? The two main options are Google Ads and FaceBook Ads. Both of them have their pros and cons.
The Benefits of Google Ads
Google Ads, for the most part, are intent-driven. This means they work best when people who need help are actively looking for roofing services. Google Ads are also good for when you have specific keywords that you want to target. For instance, when you want potential customers to see your business when they search for “how to repair a roof.”
Google ads are also excellent for targeting specific locations. Perhaps you know of certain towns that have a number of homes that are in obvious need of roof repairs. If so, Google Ads can help make your business more visible in those locations.
The Benefits of Facebook Ads
With Facebook ads, you have access to a massive user base. This can be particularly helpful if you want to get your name out there to as many people as possible. You are also able to target people on metrics such as demographics, interests, behaviors, and connections.
Many roofing companies find great returns by making engaging, informational video ads. These could involve before and after videos that showcase your past or ongoing roofing projects. They could also involve tips for roof care and maintenance.
Facebook ads can be great for boosting general brand awareness. They are often used to reach people who don’t require roofing services at the moment, but may in the future.
Conclusion
Something you will need to prepare for is the competition you will likely face. Odds are, you won’t be the first one in a particular neighborhood to offer roofing services.
Hopefully, you have done sufficient competitor and market analysis and have chosen an appropriate location to focus on.
You will have to find ways to get ahead of your competition. This will involve identifying what makes your roofing service unique, focusing on quality, competitive pricing, and exceptional customer service.
You will want to constantly audit yourself and find new ways to improve and win customers. Educate yourself and your employees on the industry, contract marketing agencies, and do whatever it takes to grow. Things will become a little easier once you get a foothold on the market.
To conclude, try not to think of investing time and resources into marketing as a waste. Businesses can no longer succeed by simply offering “good service.” Behind every successful roofing company, there is a whole lot of effort that goes into growing it.
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