If you’re trying to sell your house, there’s a chance you’re already familiar with the basics of what to do to make your house more appealing. That would be, making minor tweaks (or not-so-minor tweaks, if you can afford them) on the exterior, planting some flowers and bushes, painting the interior in neutral colors, and so on and so on… You get the gist.
Make your house look nicer and you’ll sell it faster. And all that advice is useful, but it’s not just about the house; it’s also how you approach the buyers that matters. This means – flexibility. Scheduling, different viewing options, even small concessions can make you stand out and make the sale go quicker.
In this article, we’ll see what are some tactics that can give you the edge and help you make that sale.
The Importance of Flexible Scheduling
Let’s take your house as an example. You want to put it on the market. So, what do you have to do now; where do you start?
Say you live in Dallas (although this approach works regardless of where you live). Go online, google something like “sell your house quickly Dallas” to get some tips and tricks, or to get a professional to do it for you – and off you go; your house is on the market.
Now, all that’s left is to wait for the offers to come rollin’ in.
But how do you actually get them to do it? What happens between you putting your house on the market and a buyer making an offer? For one, it starts with them being able to see the house, which means you have to be flexible with the time they can come and do that. You want to include the weekends, late evenings, and last-minute showings.
Basically, all those times that are not ideal for you have to be included, otherwise a buyer may pass on your property because your viewing hours are too rigid.
So, that’s your first step – let the buyers see the house when it works for them, not you.
Viewing Options
The market is competitive, so you have to stand out somehow. One very effective way of doing that is to offer different viewing options.
1. In-Person Tours
Traditional in-person tours will always be the backbone of home buying. With an in-person tour, a buyer can interact directly with the property, they can check if it has the qualities they’re after, how much natural light there is, what’s the layout like, finishes, etc.
Without the buyer physically exploring the space, you have little to no chance of selling your house.
2. Virtual Tours
This is a great way to get to buyers that don’t live near you or that don’t have a lot of free time. For a virtual tour, you want high-quality 360-degree walkthroughs or live virtual tours. A virtual tour is the closest you can get to an in-person tour.
3. Self-Guided Tours
There are some buyers that really, really like their privacy, and they also want a lot of flexibility, so a self-guided tour might just be what it takes to make the sale.
The buyers won’t have to schedule anything with the agent, they can look at the property on their own time, and the entire experience of looking at the house will probably be far more relaxed because there’s no one to oversee them.
Minor Concessions
Small incentives to potential buyers can make the property you’re trying to sell a lot more appealing, and while none of this is a must, if you’re willing to meet your buyers halfway, it can help speed up the sale process.
1. Helping with Closing Cost
If you cover a part of your buyer’s closing costs, they won’t have to pay as much upfront, so the property will be more financially accessible to them. A buyer is more likely to give you an offer if they have to pay less.
2. Home Warranty
Home warranty isn’t too common, but with it, your buyers have the peace of mind because future repairs are covered for a certain amount of time. Again, this (possibly) means less money spent for the buyers, which makes your property more attractive.
3. Flexible Move-In Dates
Be flexible with the move-in dates because that gives your buyers a chance to get everything sorted and move in without pressure. It’s more probable that they’ll agree to a purchase in that case.
Conclusion
Making your property more attractive to buyers doesn’t always come down to just the house in question; it’s also about you.
And when you think about it, it makes perfect sense. Would you want to work with a difficult person? Or perhaps you would prefer to hand over your hard-earned cash to a person who’s friendly, and who makes every effort to ease the whole process for you?
We all know that buying a home is quite traumatic and so is the selling part, so help the parties in a transaction to the best of your abilities.
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