The community around your home service business is the pillar of your business’s success, and it’s your moral obligation to give back. Offering a token of appreciation for the invaluable support and loyalty you get from your customer is also good for your business regarding building goodwill and trust and improving your brand reputation. The challenging part, however, can be identifying more feasible ways to do that.
This article lists and discusses the practical ways your home service business can give back to the community. Read on.
1. Consider Donations And Sponsorships
You can donate goods or funds to local charities or focus on social responsibility (CSR) initiatives to give back to the communities. Donations, as it’s conventionally thought of, aren’t always about giving huge cash sums to the community since you can offer services you routinely offer. On the other hand, sponsorships can be a good way to appreciate the people around you, who are the customers and core of your business.
Although both practices can be perfect for showing appreciation, choosing between donation and sponsorship will depend on your objectives, budget, and community needs. Sponsorships are quite a more significant financial commitment than donations. Therefore, it helps to assess each option and pick one that suits you better.
2. Volunteer Work
The community can have you and your business to thank if you opt to do some volunteering work. For instance, if you’re offering residential cleaning services, you can liaise with your employees and other supporting staff to help clean the community park or offer to spruce up supervised personal care facilities.
Volunteering work can benefit your company in the long run as you’ll boost its reputation and win over potential clients looking to work with you in the future. It can also help you build sturdier relationships and boost your employees’ morale as it increases their job satisfaction levels. Research suggests that 90% of employees who work at companies with CSR initiatives and a sense of purpose feel more inspired.
3. Support Local Events
The community has likely activities or events, including parades, festivals, food festivals, craft fairs, farmer’s markets, and charity events, to name a few. You can play it right at the center by offering financial support. Supporting local community events can be a perfect way of giving back to the community.
Aside from allowing you to develop ties with the community, you can also take this opportunity to build a solid reputation. For example, you can ask the event organizers to mention your company’s name during the event.
4. Offer Education And Training Programs
As an industry expert, people can trust you to offer them valuable knowledge on home maintenance, preventive measures, energy-efficient practices, and other home upkeep tips. So, offering educational resources, like eBooks and free weekly magazines on themed topics, can be a good way to serve the community.
For example, if your home service company renders gardening services, you can create helpful content to guide the locals on the best practices to maintain their lawns or landscaping ideas to bring life to their yards. Aside from that, you can also conduct free training sessions, either weekly or monthly.
Offering education and training programs can be handy in skill building and offers networking opportunities that could benefit your business. Moreover, it contributes to your CRS mandate in a more meaningful way.
5. Offer Support For Crises
Communities can be vulnerable to disease outbreaks and natural disasters. For instance, hurricanes, floods, and other natural calamities can wreak havoc in the neighborhood, leaving individuals devastated and properties destroyed. While relief organizations can chip in to help, you can also offer a hand and make people recognize your effort differently.
As a good start, you can identify what’s missing in relief supplies and offer support in partnership with aid organizations. But still, sometimes crises can only be localized and may not affect communities to attract intensive support, including less severe disease outbreaks. That can be your perfect chance to show up with low-level crisis support. Your community can appreciate the effort, even if it seems minor, and it may be an ideal way of giving back and being of service.
Your home service business can be of tremendous value to the community. Aside from offering support and assistance to their homes, another way you can serve them is by giving back.
Giving back is an incredible way of showing you care about the community where your business is. Thankfully, you can show your appreciation to the community through several acts of charity. While at it, you can also exude passion in your services to win over the community and earn them as your long-term clients.